Honda's Speed Patrol handing out citations to people being too slow
giving the public a chance to ride in the fastest seat in sports with Mario Andretti. 

The first time the annual sweepstakes
came to life as an integrated online video content & social campaign

Creativity, Editor's Pick

Signature :30
 

Amazement :30
 

Pastries :30

We additionally launched a social campaign sending slow citations to brands:
Heinz Ketchup, Whole Foods, Starbucks to name a few.